Andys Gold - Idea
Cannes Silver - Radio
Cannes Bronze - 2x Social and Influencer
Cannes Bronze - Film
D&AD Graphite Pencil - Radio
D&AD In Book - Radio
Clio Bronze - Radio x4
LIA Bronze - Film
Effie Bronze - Branded Content
Creatives - Jason McKean, Ryan Paulson, Hope Nardini
Verizon’s business is built on connection. And while small differences in network superiority may seem less important day-to-day, there are times when these differences are absolutely critical. And that’s a key reason why more First Responders rely on our network than any other.
To illustrate this, we created a social program that was about connection (both technical and emotional). Through extensive research we found people who had been saved by First Responders but hadn’t had the chance to thank them. And through a phone call, we connected them one more time.
These emotional calls became the basis for content used to inspire the country to share #AllOurThanks.
And it all drove to a platform we built for people to reach out to First Responders. Over 100,000 people did so, inspiring face-to-face reunions. And generating even more engagement.
Cannes Silver - Entertainment
Cannes Bronze - Sports Entertainment
Cannes Bronze - Film
Webby’s - Video Sports
Clio Silver - Multi Platform
Clio Bronze - Branded Content
Clio Bronze - Integrated Campaign
Clio Bronze - Corporate Image
LIA Gold - Branded Entertainment/Online Series
LIA Silver - Branded Entertainment/Documentary Film
LIA Silver - Branded Entertainment/TV Program
LIA Silver - Branded Entertainment/Online Episode
LIA Silver - Branded Entertainment/Sponsored TVC
LIA Silver - Integration
LIA Silver - Non-Traditional Branded Content
One Show Bronze - Integrated
Creatives: Alex Little & Karsten Jurkschat
Every year, the NFL season follows the same script. Two teams compete on the field while hundreds of brands compete off it. Verizon rewrote the playbook by introducing a third team — The Team That Wouldn’t Be Here — a new NFL team of 11 current NFL players and a coach who wouldn’t be alive if first responders hadn’t received their emergency call. Our team had survived tornadoes, car accidents and childhood tragedies and have gone on to become elite athletes because their calls for help were answered.
Their raw and emotional stories of survival became a 12-part film series and half-hour documentary that launched on national TV and instantly took over football conversations around the country — when America was only meant to be talking about the two Super Bowl teams, for the first time, a third team was on everyone’s mind.
#1 most talked about - Twitter Brand Bowl
#1 searched and viewed - AdWeek
#1 watched Super Bowl spot - YouTube
#1 overall digital share of voice - AdAge/iSpot
#5 Super Bowl commercial - USA Today Ad Meter
In partnership with RGA we developed a social program where we thousands more American’s could share their stories of survival thanks to First Responders. These stories were geo-targeted so they could be served to their specific region.
Airing on the eve of the Super Bowl we created a long form documentary combining all our stories on national television.
Gold Cannes Lion - Media
Gold Cannes Lion - Effectiveness
Silver Cannes Lion - Media
Bronze Cannes Lion - Promo and Activation
Spikes Asia Gold - PR
Spikes Asia Silver - PR
Spikes Asia Silver - Media
Spikes Asia Bronze - Media
Bill Bernbach Award
AWARD Bronze - Media
AWARD Bronze - Promo and Experiential
Creatives: Adam Ledbury & Guy Lemberg.
Australia Day is a 3-day celebration when one of the most patriotic nations on earth becomes even more patriotic. McDonald’s had a problem. Synonymous with America, they were the last place Australians would go on the most Aussie occasion of the year.
In Australian culture, there’s no greater sign of acceptance than being given a nickname. And McDonald’s, unlike anywhere else on earth, is affectionately known as 'Macca’s'. Our idea was to drive Australians in store by proving how Australian McDonald’s actually is by making our unique nickname official.
By the end of the campaign, one of the world’s most iconic American brands had become one of Australia’s most loved brands, leading to a year on year sales increase of 6.7% for January, equivalent to an additional 300,000 Big Macs for the month.
The campaign also generated almost 300 stories across traditional media channels, mass conversation in social media and 11,156,849.848 PR impressions.
In a world first in McDonald’s history, they made their Aussie nickname official and transformed McDonald’s stores into Macca’s stores. The change was rolled from the smallest details of Macca’s crew changing their badges and adopting their Aussie nicknames, to the in-store placemat, to bespoke 'Macca's uniforms, and changing the golden arches above the most prominent stores in the land.
Cannes Silver - Promo and Activation
Cannes Shortlist - Integrated
The Gunn Report selection
AWARD 2x Bronze - Digital
AWARD 2x Bronze - Direct
AWARD Bronze - Integrated
AWARD Bronze - Craft
Creatives: Vincent Osmond & Jade Manning.
Blind taste tests have always been used to challenge preconceptions of products in advertising. But never with cars. So we asked what if people couldn't judge the Amarok by it's cover, but by performance alone would they reconsider what they thought of it?
The Naked Ute was a fully integrated, through the line campaign and was launched via TVC, print and digital as well as a highly successful content campaign delivered primarily through Facebook.
The campaign started with a week long teaser period with a stripped back 'Naked Ute' featuring in a 15" TVC that called on the public to 'Guess the Naked Ute'. This was supported by a promoted social campaign that had separate content whereby viewers were introduced to four Aussie ute lovers who put the 'Naked Ute' through its grueling paces. New content was rolled out each day driving traffic to thenakedute.com to vote or view more.
One Show - Film Shortlist
Crreatives: Daniel Davison, Ash Wilding, Mark Carbone, Nico Smith, Ernie Ciaschetti, Dan Smith
Tuesday is typically the quietest day for online shopping, so we worked with the eBay marketing and sales teams to create exclusive deals to boost traffic. Discounts were made available across thousands of products, like headphones, hair straighteners, shoes and more.
The Postie characters have been a successful platform for eBay for a few years now but this time around we introduced a young apprentice and dropped our posties into an eccentric office space, with workers obsessed with eBay Tuesday deals
Bronze Cannes Lion - Effectiveness
Bronze Cannes Lion - Promo and Activation
One Show - Merit
Spikes Gold - Effectiveness
Spikes Silver - PR
Spikes Bronze - Direct
Spikes Bronze - Media
Spikes Bronze - Direct
Spikes Bronze - Promo and Activation
AWARD Bronze - Direct
Bill Bernbach Award
Everyone loves Big Mac Special Sauce. So for the very first time, we took the sauce outside the burger. We produced limited edition bottles, auctioning #001 on eBay. It sold for over $20,000.
We then challenged Australia to 'mac' anything better with limited edition Special Sauce tubs. Which they did in their thousands, 'Mac'ing' everything from fish and chips to haute cuisine; better.
Creatives: Ellie Jones & Avani Mann
Global Facebook Award - Silver
Cannes Lion Bronze - Film (Web Series)
AWARD Bronze - Branded Entertainment and Content
Bill Bernbach Award
Creatives: Matt Chandler & Ben Pearce
These days a four-week TV investment will buy you a six-month video presence on Facebook. And a traditional TV campaign wasn't going to give us the freedom to explain the Volkswagen Golf's advanced technology properly while also allowing us to target specific audiences.
We needed an idea that not only demonstrated the specific innovations but did it in a way that was entertaining and sticky. We decided to take the Golf to an environment (and people) that it would rarely be found in to see if it could impress even them. We challenged our hero to sell one of the most advanced city cars in one of Australia's most remote towns to a cynical audience. We called it 'The Tough Sell'.
One Show - Bronze Pencil
D&AD - Wood Pencil
Lurzer's Archive
When Lumix introduced it's 'tough' camera the FT2, we needed to communicate that not only did it have 12 megapixels, but it was also equipped with HD video. We launched with two television commercials, point of sale, print and interactive web banners.
Cannes Lion Bronze - Promo and Activation
Cannes Lions Shortlist - Mobile, Media
One Show Interactive - Merit
Clio Awards - Shortlist
AME Awards - Gold
Creatives: Omid Amidi & Luke Acret
McDonald’s 'I See Fries' was a mobile promotion utilizing China’s biggest smartphone photo filter application, Meitu.
Users of Meitu were encouraged to snap pictures of everyday items that resemble fries and collect them into their virtual McDonald’s Fries Box. By sharing the pictures on their social media channels, participants will have the opportunity to be rewarded with free fries at McDonald’s.
Through urging consumers to see fries in everyday objects, the campaign sparked cravings for McDonald’s iconic fries.
Silver Cannes Lion - Print
Bronze Cannes Lion - Outdoor
Bill Bernbach Award
The Big Mac is a pop culture icon. But many millennials have grown up completely unaware of the Big Mac's place in modern history.
We realised some legends are recognised as much by their ingredients as they are by their name. And no icon's ingredients are as famous as the legendary Big Mac.
No logo, no product shot but unmistakably Big Mac.
Cannes Lions - Silver
D&AD - Wood Pencil
One Show - Merit
AWARD - Silver
AWARD - Silver (Campaign)
When Frito-Lay's iconic 'Twisties' brand launched a convenient snack size pack, they needed to make an impact. And and make an impact they did.
The campaign went on to be Australia’s only winner at Cannes that year as well as picking awards at the prestigious D&AD and One Show awards.
Verizon is America’s most reliable network. But when does that really mean something? When you make the calls that are most meaningful the to you. We created a TV and digital campaign that celebrated some of the most important calls made by Verizon customers.
Creatives: Alex Little & Karsten Jurkschat
NAB (one of Australia's biggest banks) have sponsored junior Australian Rules Football for a number of years. This campaign involved a TVC and an online promotion, all centred around the great Australian pass time of the 'kick to kick'. The TV, a kick to kick around Australia and the online competition, a giant virtual kick to kick across Australia which you could partake in. With the lucky few being cut into a 30 second ad and shown during the Grand Final.
In a recent Fairfax poll, the television commercial was voted in the top 5 most popular sporting commercials ever on Australian television.
